Majority of today’s homebuyers seek professionalism of realtors

Realtors and brokers are bound by a National Association of Realtors code of ethics

   The real estate industry is facing two extremes today: the lowest mortgage rates in 30 years, and a demand for housing so great that even the smallest homes are fetching the highest prices.
   It’s no surprise to John Burke of Gloria Nilson GMAC Real Estate in Hamilton Square, that in these times, a majority of consumers are seeking the professionalism and ethical code that a licensed realtor can provide.
   A recent study conducted by the National Association of Realtors found that more than 60 percent of consumers nationwide prefer to work with members of the association than with real estate agents not affiliated with the group.
   "Consumers want to pay a fair price for their new home and they want to be paid fairly for their existing properties," said Mr. Burke. "As realtors, we follow a code of ethics that holds us to the highest standards. We are consistently educated and trained in how to effectively and fairly market a home or find a property that is right for our buyers."
   Many consumers are surprised to learn there’s a difference between what a realtor can do for them as opposed to a real estate agent, said Mr. Burke, who has not only attained realtor status, but also has gone on to become a real estate broker.
   Realtors and brokers are bound by a National Association of Realtors code of ethics requiring them to avoid exaggeration, misrepresentation or concealment of facts relating to a property or a transaction.
   "Honesty and an extensive knowledge of the location and types of properties in the buyer or seller’s area are imperative to giving clients the best possible transaction. Especially when the majority of our business is generated through referrals," said Mr. Burke.
   In addition, realtors have the professional training to market properties, negotiate terms of sale, find the best mortgage deals and help sellers get the most for their home while helping buyers get the most for their dollar.
   Above all, realtors are trained to study and present the finer points of properties to prospective buyers, and have the flexibility to make that a full-time priority, said Mr. Burke.
   The National Association of Realtors, which represents more than 800,000 members, is currently embarking on a $20 million nationwide television and campaign to continue to educate the public about realtors.
   Mr. Burke encourages anyone who is interested in a career in real estate to contact him at the Hamilton Square office of Gloria Nilson GMAC Real Estate, which is located at 1970 Route 33 in Hamilton Square. He can be reached at (609) 890-0007 or at [email protected].
   For more information about properties available, visit Gloria Nilson GMAC Real Estate at www.gnrgmac.com.