Princeton’s TV30 reports big jump in activity

But council members want to see viewership data

By: Marjorie Censer
   Representatives of Princeton Community Television, TV30, told the Princeton Borough Council on Wednesday that the number of volunteers and programs have risen significantly since last year, though one council member emphasized the need for tracking viewership levels.
   The public access cable station, TV30 representatives said, has added a significant number of volunteers — from 28 in January to 63 in June. Roughly half of the volunteers are producing shows, while half are assisting in other ways. Programming has improved and increased, up from 43 different programs in December 2004 to 237 in June 2005. TV30 representatives also said the scheduling of the programs is better.
   The station has modernized by improving its playback system, as well as adding a satellite receiver. The new playback system allows the station to operate digitally, rather than requiring the manual insertion of VHS tapes and DVDs.
   Chuck Creesy, chair of the Joint Princeton Cable TV Committee, said the station is doing well.
   "I would have to say we’re in as strong a position today as we’ve ever been," he told the council.
   Councilman Roger Martindell asked that the station seek more feedback from the community.
   "To the extent that the municipalities are supporting (the station) in any fashion out of tax dollars, I think it’s a fair question to ask, ‘What’s the viewership?’" he said. "We should have some measure of delivery of services."
   Mr. Martindell suggested the station offer a giveaway for Princeton residents who complete a survey.
   "I would be inclined to incorporate some small amount into a budget of municipal dollars to allow you to do a promotion that would give you market feedback," he said.
   George McCollough, the recently hired executive director of TV30, said he, too, would like more research conducted on the viewership of the station. However, he said, the most important role of the station is to allow public participation.
   "It’s creating this space where the community can come together and discuss ideas, share ideas, and that’s what really excites me about TV30 and about public access," he said.