Empower Fitness – A New Name, A New Location, A New Attitude for the 21st Century Woman

By Joan Brame
IMMEDIATE RELEASE
Empower Fitness – A New Name, A New Location, A New Attitude for the 21st Century Woman
                 Lawrenceville, NJ. April 2009. The owners of Slim and Tone announce that their business will become an independent company called Empower Fitness, effective May 1, 2009. Empower Fitness will move to a larger location within the same Lawrence Shopping Center, and offer a broader range of classes and health education events with an increased emphasis on mind-body practices.
            Celebrating five years of growth as an express exercise and weight loss studio, services have continually expanded in response to the desires of its growing membership. Members currently receive customized exercise routines, a unique jumpstart program, classes, and health education events. Using a practical approach to fitness that is not wholly dependent on pounds and inches, trained staff helps members develop healthier attitudes and accomplish personal goals in an atmosphere emphasizing personal attention and social support.
            Empower Fitness plans to move to its larger location in June 2009. Expanded services are based on the attitude of the 21st century woman embodied in Empower Fitness’ tagline of “real women, real results, and real connection”. Based on member feedback, women want convenience, reasonable pricing, ethical business practices, personal results, social interaction, and knowledge-based programming…all delivered by competent staff in a safe environment.
            Owners Joan and Stephen Brame purchased this Slim and Tone franchise in April 2004 and have operated it through Brame LLC dba Slim and Tone. The Slim and Tone Corporation was purchased by Nutrisystem in 2006, becoming its exercise division. The business model that has evolved in five years of operation as a Slim and Tone franchise in Lawrenceville, New Jersey will continue to evolve as an independent company with a new five year strategic plan. For more information about Empower Fitness, visit its website at www.empowerfitnessnj.com