By Nicole Lennol
Feel Your Boobies, Remind A Friend. It’s National Feel Your Boobies® Week October 9-16th
Middletown, PA – October 05, 2009 —
This year marks the 3rd Annual National Feel Your Boobies Week, an annual campaign hosted by the Feel Your Boobies Foundation. The goal of Feel Your Boobies Week is to provide young women with fun ways to share this life-saving message with friends. This year the Foundation, along with 2009 Official Sponsors Alfred Angelo Bridal and the Young Survival Coalition, has created two fun ways to get involved.
First, people can actually create their own personalized sharable icon called a Boobicon. A Boobicon is a colorful icon that allows users to upload their own photo into a graphical Feel Your Boobies frame. Once uploaded users can colorize themselves in hues of pink and select fun phrases like “I’m Doing It!” or “Are You Doing It?”. Once created, the Boobicon is added to a Boobicon gallery where visitors can browse through other’s icons and rate them as well as easily share and post them via Facebook and Twitter. To make a Boobicon, users can go to www.Boobicon.Me and are encouraged to use the graphic as their Facebook profile picture during National Feel Your Boobies Week to spread the message. Another way to get involved is to claim a free“Feel Your Boobies. Remind a Friend.” sticker through the Foundation’s website www.feelyourboobies.com.
The mission of the Feel Your Boobies Foundation is to utilize unexpected and unconventional methods to remind young women to "feel their boobies". “Many young women tune out messages about breast cancer because they don’t believe they are at risk or the messages are too clinical,” says Leigh Hurst, Founder of Feel Your Boobies. And she speaks from experience. In 2004 she was diagnosed with breast cancer at the age of 33. Hurst started Feel Your Boobies as a way to lightheartedly remind her friends about something that saved her life.
And the campaign is working. “In the past year, we’ve received at least 6 testimonials from women who believe the Feel Your Boobies campaign saved their life,” says Hurst. “We’ve also received countless emails from young women thanking us for making this topic less taboo and more fun to talk about. At 33, when I was diagnosed, my friends and I weren’t talking about breast cancer. So if we can get through to younger women, we’ve done our job.”
Founded in 2004, Feel Your Boobies® is a breast cancer awareness non-profit organization whose mission is to utilize unexpected and unconventional media to remind women, especially those under 40, to "feel their boobies". Getting in the habit of knowing is what is normal for you increases the chances of noticing a breast lump or other changes when they occur. Learn more at http://www.feelyourboobies.com
Feel Your Boobies ® is a registered trademark. Reproduction or duplication of the trademark without written permission from the Feel Your Boobies Foundation is prohibited.
