By: Chelsea Radler – Staff Writer
The seventh annual "Because Your Dog Is Worth It, Too" Day soon will return to bring together pet lovers and raise money to help find a cure for breast cancer.
The Saturday event in Cranbury, hosted by L’Oreal, is part of the company’s efforts to become one of the largest contributors of nonprofit funds dedicated to fighting breast cancer. More than $400,000 of the nearly $1 billion L’Oreal has donated to the cause was raised at the past six "dog" events.
The 9 a.m. to 4 p.m. event will feature swimming, races, beauty and costume contests, baths and the world’s only puppy limbo for dogs. Two-legged participants can enjoy a hay maze, dog trivia contests, kids games, book signings, the Verizon blimp, music from Magic 98.3 and raffles. L’Oreal expects 6,000 dog owners and 2,500 of their furry friends to attend.
"It’s the most fun a dog and its owner can have in one day," L’Oreal’s Vice President of Distribution Rich Werner said.
L’Oreal employees volunteered to organize the first doggy day after two facility employees died from breast cancer eight years ago. One of the women, who had volunteered at the local dog rescue center, inspired the canine-themed event.
"We wanted to do something to raise money and raise awareness. It turned out to be quite a success," Mr. Werner said.
This year’s $10 regular registration fee or $25 special patron registration is tax deductible, and 100 percent of the proceeds will benefit the Central and South Jersey Affiliate of Susan G. Komen for the Cure. Special registration includes express entrance and a 12-pound goody bag of L’Oreal products, samples, breast cancer information and dog treats.
Launched in 1982, the Susan G. Komen Breast Cancer Foundation is the largest network of breast cancer activists and survivors. The Central and South Jersey chapter funds local medical centers and nonprofits who conduct breast cancer research, screening, treatment and education.
In 2000, New Jersey’s incidence rate ranked fourth highest in the nation. The organization estimates 3,450 residents of its 13-county service area are diagnosed with the disease each year.
The event, which also promotes animal welfare, is always held the third Saturday in August to coincide with National Homeless Animal Day. More than 75 animal nonprofits and rescue organizations will be present.
The Purina Pro Plan Rally for Rescue tour, which has stopped in California, Texas, Maryland and other states, also will stop at the event. The organization hopes to organize 400,000 adoptions by 2011.
Pets must have current vaccinations to attend the event, located at the L’Oreal USA facility at 35 Broadway Road. Parking is available.
The rain date is Sunday.
To learn more about volunteering or registering for the event, visit www.yourdogisworthittoo.com.

