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Social Media Boot Camp

By Mary Petto
Contact: Mary Petto
732-617-0089
[email protected]
For Immediate Release
NJ Business Owners to Enlist in Social Media Boot Camp
March 24, 2011 — Social Media Strategist and Coach, Mary Petto, is on a mission:  To empower all New Jersey businesses to participate in social media and make it a top priority in their marketing plans.  “Social media has leveled the marketing playing field for businesses of all sizes, and it has a small price tag, it can even be a zero-cost effort,” says Petto.  “Business owners and marketing managers that understand the social media opportunity may hire someone to do it for them, but as one of these hired guns I know that I could never reach enough businesses and take on this task that I so passionately believe is at everyone’s fingertips,” she adds.   
As far as Petto is concerned, not only should businesses understand social media as readily as they do print advertising and email campaigns, they need to transform their attitudes from negativity and doubt to enthusiastic opportunist.  “Whether or not to participate in social networking should be a no-brainer.“ 
Her solution—“boot camps” for business owners, entrepreneurs, and marketing managers to immerse individuals at this level into the social marketing sphere and enlighten them about the opportunities that exist in these mediums.  At Petto’s Social Media Strategy Boot Camp for Business Owners, attendees will not only get acclimated to each of the social platforms and their core differences in target and culture, but they’ll be taken through exercises that illustrate how this Internet marketing applies to their specific industry and how to target their own potential customers. All participants will leave transformed into enthusiastic social media opportunists, armed with their strategy concepts in hand as well as a comprehensive how-to manual and a bundle of other source materials.
The Social Media Strategy Boot Camp for Business Owners is currently being offered at two different venues: the Staybridge Suites in Eatontown on Thursday, April 28, 2011, and the Hampton Inn in East Windsor on Friday, April 29, 2011. The program fee of $399 includes continental breakfast and lunch and all materials. Details and registration information can be found at www.marypetto.com/bootcamp
Bio below
Mary Petto:  Petto has an extensive professional bio focused on marketing communications. She has worked as an editor, copywriter, and corporate marketing VP for two major financial services firms. She’s done time at a NJ advertising agency and later began her own small business marketing consultancy. To help businesses compete in today’s online social environment, she now focuses her clients’ branding strategies to resonate within social media, optimizing the search engines and gathering word-of-mouth interest and followings at a rapid rate.