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Newly Relaunched Holiday Inn Princeton

By Young Song
Holiday Inn PRinceton Signs on for Worldwide Brand Relaunch
Hotel to Feature New Sign and Brand Standards
 
 
Princeton, NJ – The new Holiday Inn sign introduced in 2007 is making its way around the world. And today, the Holiday Inn Princeton announces this green beacon of hospitality will light the way for visitors to Princeton, NJ.   
The new sign is the seal of approval that this hotel exemplifies the standards of the $1 billion Holiday Inn brand relaunch program established to create a more contemporary brand image, increase quality and drive consistency.
“With over 2,300 properties already relaunched, we are thrilled to include the Holiday Inn Princeton to the growing list of Holiday Inn hotels who now proudly display the brand new sign and everything it represents. Holiday Inn hotels are specifically designed for business and family oriented leisure travelers in need of a full-service lodging experience, and this property will continue to serve travelers well within that offering,” said Gina LaBarre, vice president, Brand Delivery, the Americas, IHG. “The addition of Holiday Inn Princeton will help us continue on our journey to make every Holiday Inn hotel as great as our best one.”
Elements of the Holiday Inn brand relaunch include:
            Redesigned Brand Signage
            An evolution of the iconic script logo, energizing the signature color green and eliminating the current shield shape for a more refreshed and contemporary look.
            Refreshed Guest Room
            New bedding that redefines the look and feel of each guest room with fresh, white triple-   sheeting and pillows that come in two comfort levels: “soft” and “firm.” An enhanced bathroom that features an improved showerhead offering superior pressure, as well as a signature shower curtain with curved rod and new amenities to deliver a consistent bath experience that feels fresh and contemporary.
            Warm Welcome
            A new signature arrival – including new lighting, landscaping and design features – that creates an energized and branded sense of welcome that is universally recognizable. Customized music and scent selections also engage guests in a complete sensory experience, and a decluttered front desk to promote a more efficient and interactive check-in process.
            New Service Promise
            A best-in-class service culture – “Stay Real” – to further ensure the team develops the behaviors and skills to best serve guests so they feel like individuals and not numbers.  Genuine people delivering real service. Leading the charge, will be a newly created position at each hotel – the Guest Experience Champion.
“We look forward to offering our guests an enhanced stay experience with a new look and exceptional levels of customer service,” said David Girgis, GM. “And we are working hard to make our great service even better. Every member of our staff is going though new service training that focuses on your real-world needs. We promises to deliver genuine service, no matter you want-or don’t want-while you’re there.”
The 182-room hotel is within walking distance to corporate office park, and offers such business conveniences as over 2500 sq. ft. of flexible meeting rooms, 24 hours business center and fitness center. Our on-site restaurant team caters to your needs and offers corporate, social and all-inclusive packages. Other amenities include wireless hi-speed internet, Courtesy shuttle within a 10 mile radius, 24 hour Fitness Center & Happy Hour 5pm – 7pm (Mon – Fri) and complimentary hors d’oeuvres during Happy Hour. 
 
Standard Holiday Inn guestroom accommodations feature comfortable double, queen or king-sized beds, a sitting area with a lounge chair, cable television, hairdryer, coffee maker, iron and ironing board. For the business traveler, guestrooms provide a work desk and ergonomic chair, data ports, complimentary USA Today newspapers, and in-room check-out capabilities. High speed Internet access is also available throughout the hotel.
The Holiday Inn Princeton, which is owned by Silver Hotel Princeton, L.P. is located at 100 Independence Way, Princeton NJ 08540 Telephone: 609-520-1200; Facsimile: 609-520-0594.