By Linda Martin, owner,style adviser and lover of fashion
My mother always encouraged me to dream big and follow my heart.
A lifelong dream just came true with the opening of Flutter Boutique, located on Main Street in Pennington.
As someone who has lived and loved fashion all her life, the opportunity to be surrounded every day by all the things that inspire me is truly a dream realized.
Part of that frame is creating a warm and welcoming environment for our customers that is unlike anything they’ve ever experienced before — a beautiful store filled with wonderful, affordable fashion where expectations for service are not only met, but exceeded; a place to browse, catch up with friends and enjoy the experience of shopping; a place where mothers anddaughters can spend time together, each finding something they love. That is my vision for Flutter.
At Flutter, we believe that style is not defined by your size, your age or your budget. Fashion is dictated. Style is personal. It’s about taking what’s “in fashion” and putting it together, with a little help from us, of course, in a way that is uniquely you! So whether you’re 16 or 60-plus, or something in between, at Flutter, you’ll find fashion that’s right for you at prices you can afford.
Lastly, but not of lesser importance, is the idea of giving back to the community. To that end we are committed to supporting local charities and events that are important to our customers, especially those that improve the well-being of women and children.
Right now we are committed to supporting Christine’s Hope for Kids and will be offering for purchase the Judith Ripka bracelet as well as contributing to the foundation a portion of the proceeds from any event we run throughout the year.
It took me a while to get to where my heart was leading me, but I finally found my Flutter. Come in and find yours.

