By Meghan Higgins
FOR IMMEDIATE RELEASE
Meghan Higgins
Creative Marketing Alliance
(609) 297-2218
[email protected]
CMA Helps Two New Clients Move Business Forward
PRINCETON JUNCTION, NJ – November 14, 2012 – Helping to take their organizations to the next level through the development of unique marketing materials and an interactive social media campaign, Creative Marketing Alliance (CMA), a full service marketing firm located in Princeton Junction, New Jersey, added the New Jersey Council of the Humanities (NJCH) and RISE Engineering (RISE) to its client base.
Looking to CMA to design an informative and instructional folder containing five directional sheets for creating marketing materials, NJCH will distribute these folders and inserts to each of their grantees for assistance with event marketing. Responsible for the design and development of the NJCH corporate folders and marketing worksheets, CMA will address how to tactically determine a target audience, create a hook, place and select images, as well as develop a message and community relationship.
As a current member of a CMA client, RISE Engineering is partnering with CMA to implement a social media campaign aimed at increasing brand recognition and awareness among its target audience. With the incentive for participants who “Like” its Facebook page to win cash prizes, this campaign will utilize Twitter posts, Facebook ads, e-blasts and internal promotions to drive traffic to its customized Facebook page.
“Partnering with NJCH and RISE for its unique marketing project and social media campaign are two exciting opportunities for CMA,” said Jeffrey Barnhart, President and CEO of CMA. “We value the work for each of our clients and constantly look forward to exploring out of the box ideas to help our clients move their businesses forward.”
For 25 years, CMA has used a combination of strategy and creativity to produce innovative marketing programs for its clients. Many clients utilize CMA’s innovative proprietary process called Marketecture™, which helps them navigate industry trends, market forces and competitive situations forming a battle plan for their marketing objectives. For more information, visit www.GoToCMA.com or visit our blog at www.CMACentralBlog.com.
About Creative Marketing Alliance (CMA)
Creative Marketing Alliance (CMA) is a full-service marketing firm that has successfully launched and managed integrated marketing programs using a combination of strategy and creativity to produce measurable results for 25 years. Based in Princeton Junction, NJ, CMA’s services include strategic marketing through content creation, interactive and traditional design and public relations. For more information, please visit www.GoToCMA.com, call 609-297-2235 or email us at [email protected].

