By Meghan Higgins
FOR IMMEDIATE RELEASE
Meghan Higgins
Creative Marketing Alliance
(609) 297-2218
[email protected]
CMA’s Marketing Leaders Take the Reins at NJBIA Social Media Seminar
Princeton Junction, NJ – June 27, 2013 – Creative Marketing Alliance (CMA), a full-service marketing firm based in Princeton Junction, New Jersey, took the driver’s seat at the New Jersey Business Industry Association’s (NJBIA) Social Media Seminar on June 26 at the Sheraton in Eatontown, New Jersey, with its Director of Marketing Services, Erin Klebaur serving as the Master of Ceremonies and Public Relations Manager, Kaitlin Friedmann, presenting expert tips on the topic of “Social Media and the News.”
Titled “Using Social Media to Grow Your Business,” the seminar provided approximately 90 business professionals with valuable information on the ways to integrate social media into their marketing strategy for networking, business exposure, lead development and to drive potential customers and clients to their website for increased exposure. The latest information on social media platforms such as Facebook, YouTube, Twitter, LinkedIn and blogging were discussed by NJBIA’s panel of experts, including CMA’s Public Relations Manager, Kaitlin Friedmann.
Responsible for the overall management of the public relations department, including media strategy and communications, Kaitlin has a diverse background in strategic planning, direct media outreach and event management. Presenting on the topic of “Social Media and the News,” Kaitlin covered three major themes on the importance of news and current events in a successful social media campaign including: content strategy, timing and news-jacking. Also, showcasing real-life best practices, Kaitlin referenced CMA’s social media efforts surrounding the NJBIA seminar, including an on-site videographer to capture footage of the event for YouTube, as well as social media promotions leading up to and during the seminar. Kaitlin also called on her previous experiences and demonstrated her public relations prowess to address a diverse range of questions.
Steering the discussion’s depth and focus, CMA’s Director of Marketing Services, Erin Klebaur, served as the seminar’s Master of Ceremonies. Responsible for overseeing all client service departments including account management, the creative studio, public relations and new business, Erin has amassed a strong strategic vision and has been the driving force behind many client marketing successes. With 10 years in the marketing industry, Erin led the seminar’s discussion in a strategic direction, being vigilant to emphasize each presentations key take-aways while moderating all Q&A’s.
“Social media itself is changing every day and its influence is also changing the way in which business is conducted,” said Jeffrey Barnhart, President and CEO of CMA. “For this reason, it is important to call on industry leaders to share the latest information and I am thrilled that CMA’s marketing and public relations pros were able to impart their expertise on the subject to other business professionals.”
For over 25 years, CMA has used a combination of strategy and creativity to produce innovative marketing programs for its clients. Many clients utilize CMA’s innovative proprietary process called Marketecture™, which helps them navigate industry trends, market forces and competitive situations forming a battle plan for their marketing objectives. For more information, visit www.GoToCMA.com or visit our blog at www.CMACentralBlog.com.
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About Creative Marketing Alliance (CMA)
Creative Marketing Alliance (CMA) is a full-service marketing firm that has successfully launched and managed integrated marketing programs using a combination of strategy and creativity to produce measurable results for over 25 years. Based in Princeton Junction, NJ, CMA’s services include strategic marketing through content creation, interactive and traditional design and public relations. For more information, please visit www.GoToCMA.com, call 609-297-2235 or email us at [email protected].
