By Wendy Keyes/March of Dimes
Macy’s and the March of Dimes invites customers to participate in its ninth annual national “Shop For A Cause” charity event on Saturday, August 23, 2014. Macy’s “Shop For A Cause” is a unique, one-day-only shopping event created to support local charities’ fundraising efforts. Since 2006, the program has helped raise more than $44 million for thousands of charities across the country.
Macy’s has designated March of Dimes, the leading nonprofit organization in support of pregnancy and baby health, as its national beneficiary of all proceeds of sales of “Shop For A Cause” savings passes in Macy’s stores and on macys.com on August 23.
"Macy’s is committed to giving back, nationally and to our local communities," said Martine Reardon, Macy’s Chief Marketing Officer. "For the last eight years, Macy’s Shop For A Cause program has provided our customers and associates the opportunity to show their support and give back to their local community organizations while enjoying great savings at Macy’s. We are honored to partner with March of Dimes as our national in-store beneficiary and to offer our customers an easy and convenient way to make a positive difference in the lives of others."
Customers can also shop online at macys.com, as passes purchased there on August 23 will also benefit the March of Dimes.
“Macy’s support has been critical in helping us provide moms and families with access to prenatal education programs important to improving baby health,” said Addy Bonet, State Director of the New Jersey Chapter of the March of Dimes. “Shop For A Cause demonstrates Macy’s corporate responsibility and support for communities, volunteers, and families across the country.”
Last year’s ‘Shop For A Cause’ one-day shopping event has raised $150,904 in New Jersey to help the March of Dimes give more babies in our community a healthy start in life. Programs for moms and babies in our area that have benefited from those funds over the last year include:
Becoming a Mom/Comenzando bien – provides group prenatal education to teach pregnant women to have a healthy pregnancy; the supportive group environment is designed to help promote healthy behaviors and equip women to make better decisions about their health.
Centering Pregnancy – provides access for women to group prenatal care; a model that combines prenatal health care, education, and support and has been shown to reduce the incidence of preterm birth and low-birth weight babies and empowers women to choose health-promoting behaviors.
March of Dimes is the leading non-profit organization for pregnancy and baby health, working to improve the health of babies by preventing birth defects, premature birth and infant mortality. By purchasing a shopping pass in store or online at macys.com on August 23; customers can support the work of the March of Dimes while enjoying a day of spectacular discounts, entertainment and special events at Macy’s.
For more information about Macy’s “Shop For A Cause,” visit macys.com/shopforacause.

