A house becomes a home when the ones you love move in. The Coldwell Banker network, Gen Blue, knows what makes a house a home, and is committed to finding people and pets their perfect homes.
“Old Dog, New Dog,” the latest ad from the brand, captures the heartfelt story of an affiliated agent giving back to her community by helping shelter animals find homes through the Coldwell Banker brand and Adopt-a-Pet.com “Homes for Dogs Project.”
“Old Dog, New Dog” tells the story of a local pet adoption event, part of the annual “Homes for Dogs Project,” from the Coldwell Banker brand and Adopt-a-Pet.com. At this event, a real estate agent is working with a volunteer who points out an older dog among the puppies. As the volunteer explains that older dogs have a harder time getting adopted, a young girl sees the old dog and is immediately drawn to him. Later, at a tea party in her home, the girl makes a toast to her best friend, Cooper, the rescue dog. Cooper is now dressed in his Sunday best, his outfit complete with a top hat and tie, both Cooper and the girl are beaming as they take in the joys of their new home.
“Old Dog, New Dog” ranked as the highest rated real estate ad of 2018, according to Ace Metrix, the leader in measuring the impact of television and digital advertising. The ad earned top marks for likeability and is the second highest rated real estate ad ever, right behind last year’s, “Somebody to Love,” also from the Coldwell Banker brand.
“Old Dog, New Dog” continues the theme of recent Coldwell Banker campaigns that tell stories about the experiences and memories that make a house a home. Recent spots include “Hoops” and “Somebody to Love.”
The spot honors the “Homes for Dogs Project,” a multi-year partnership between the Coldwell Banker brand and Adopt-a-Pet.com, North America’s largest non-profit pet adoption website. Together, the organizations have helped find homes for more than 20,000 dogs through the “Homes for Dogs Project” and National Pet Adoption Weekend events. The next National Pet Adoption Weekend is Oct. 13-14.
The ad was conceived and created by Siltanen & Partners, the national advertising agency for Coldwell Banker Real Estate LLC.
Learn how to get involved at coldwellbanker.com/homesfordogs.
“Old Dog, New Dog” can be viewed at youtu.be/uYgxGZxBOHM.