Sylvia Rapoport, vice president and marketing manager for Amboy Bank, was recently awarded the Certified Financial Marketing Professional (CFMP) certification from the American Bankers Association.
The CFMP certification is awarded to individuals who demonstrate excellence in the field of financial services marketing. To qualify for the CFMP certification, individuals must have certain levels of experience and education in the corporate trust profession, pass an exam and agree to abide by a code of ethics. The CFMP exam covers many areas including financial principles, laws and regulations, market research, characteristics of marketing plans, and marketing components.
Rapoport, who joined Amboy Bank in 2007, has more than 15 years of business marketing experience. In her role as vice president, marketing manager, she manages the bank’s in-house agency and is responsible for advertising, public relations, communications and the bank’s marketing research programs.
A resident of Holmdel, Rapoport earned a Bachelor of Arts in computer science from Rutgers University.
She serves as the chairwoman of The New Jersey Bank Marketing Association and is a member of The NJ Ad Club. She was honored as a Best Marketing and Communications Professional under 40 by the NJ Ad Club and the Jersey Shore Public Relations & Advertising Association.