Contributed
The Instagram has become an old social platform but that doesn’t mean there is any lesser popularity of the platform and we are saying this because every year, millions of users sign up on the Instagram and start the following and follower games. In the year 2017, almost 100 million users signed up on the Instagram and the number has not lessened in 018 and 2019. Well, nothing grows this much without any reason and same is the case with Instagram. If we look at the average answer, people sign up on the Instagram to watch the photos of their friends, family bloggers, influencers, and even the brands. Buying Instagram Followers It has been observed that people tend to use Instagram ten times more than they use Facebook and Twitter. But to make sure that you gain maximum benefit from the platform, you have to unlock the Instagram’s potential. To do that, you need to have a profile that captures the attention of your audience. We have added seven ways that will help you optimize your Instagram profile and gain maximum benefit from it. So, let’s see what those are!
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Switch To The Business Account On Instagram
According to the developers and founders of Instagram, there are over 25 million businesses that are already using the business accounts to attract the potential customers and their target markets. These business accounts help them have access to analytics and various promotional tools that enables them to drive traffic to their account. The analytical tools give access to the users which enables them to keep an eye on the performance and follower growth
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Use A Profile Tracking Link
Instagram allows its users to share only one URL on the platform so why not use the link to your profile and business account only because it is highly important. There are many businesses which copy and paste the URL but it is hardly ever possible to track it which is of no use as the businesses will not be able to track how many users visited the account and profile. If you are running a business account, you can create a custom URL such as bit.ly to engage the Instagram users and to have insights about the engagement rate.
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Upload multi-grid images
The outlook of your profile needs to be catchy and it must appeal the users. Now, what happens in that most of the time that when you upload a single post, many important parts of the picture are lost and the picture loses its meaning altogether! So, the answer to this issue of using multi-grid images and this way all the parts of the pictures will be zoomed and everything will be shown in detail
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If you want to add sales to the business and make your business grow, you need to invest in an analytics solution as they will help you keep an eye on the performance
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To make sure that your Instagram bio is engaging and responsive enough, you need to pass your bio through A/B test
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Don’t go for the heaps of followers but focus on the quality of followers as they will become a source of word-of-mouth marketing of your business
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Make sure that you post regularly to portray that you invest time and efforts and you must focus on these things while preparing your products as well