Princeton based PR agency takes home four awards

Resound Marketing of Princeton came away as the big winner on June 12 when  professionals in the public relations field from across the state gathered at the Basking Ridge Country Club for the Public Relations Society of America (PRSA) New Jersey chapter’s 30th Annual Pyramid Awards Banquet.

Resound Marketing took home four awards in total for the evening, which recognized its successful public relations and social campaigns, as well as their media relations expertise for clients across various categories.

The winning titles and awards included the following:

• The lifestyle team was awarded a Pyramid for “Strategic Shoestring PR Program for a Cold Brew Coffee Brand Brings Hot Results ” in the PR on a Shoestring Budget category, where winners are those who have done more with significantly less budget or funds, and yielded outstanding results.
• The toy team won a Pyramid Award for “Resound Takes a Bite Out of the Competition; Builds Buzz for WowWee’s Baby Shark” in the Campaign Media Relations: Consumer category, a sector dedicated to programs that stretch the boundaries of traditional press release campaigns to instead showcase what media success looks like in our new, ever evolving media landscape.
• The B2B team at Resound won an award in the Single Item Division: Content category, for its submission “Shining a Light on Time Intelligence with Replicon in Fast Company” which recognizes earned, feature focused content in print or digital media.
• The Social Media team was awarded an honorable mention for “Resound & WowWee Create Untamed Buzz with Untamed, Sabretooths & Direwolves” in the Influencer Campaign category which recognizes success for consumer social campaigns utilizing both earned and paid social media influencers.