Strategizing the sale of your home

Orange Key Realty continues to see the marketplace gathering momentum. The company creatively partners with their valued sellers to focus on their home presentation.

Ofir Hillel, broker/owner, believes that “The emotional attachment to someone’s home can sometimes blur a homeowner’s objectivity when preparing to put their home on the market. It is important to understand why possible staging and removal of some personal items will help their house to become the “clean slate” necessary to aide a future buyer to visualize living there.”

Mike Matthews, broker/owner, states: “The first thing to consider is hiring the best real estate agent for the job. Selling your home can be a long process and, even if it’s quick, it’s important to have a good relationship with your agent. With that in mind, make sure you allow ample time to meet with our agent to discuss your home, your expectations, and your timing for getting your home sold. The more details you discuss, the smoother things will go. Of course, there will always be bumps along the way, but when working with an Orange Key Realty agent these issues can be smoothed out usually relatively quickly.” We currently find multiple offers on the table and even signs of bidding wars beginning. However, that doesn’t mean that selling your home is easy and doesn’t require marketing efforts. Here are a few tips to help you strategize to sell your home for top dollar.

Ask for advice. Your agent can offer some great advice about things that should be repaired or changed to help sell your home faster. They can put together professional marketing brochures that highlight the key features of your home. Be sure to have digital copies as well as hard copies for your social media distribution.

Most of all, be prepared to act swiftly and make any necessary changes including, if necessary, reducing your listing price or value range. Keep in mind that an over-priced home can cause your home to sit on the market for a very long time without even attracting any in-person viewings. It’s better to be realistic and price your home to sell.

Orange Key Realty’s staff of sales and broker associates can be reached at either: 863 Georges Road, Monmouth Junction, 732-297-6969 serving Middlesex County, and 60 Main St., Freehold, 732-863-6699, serving Monmouth County.