(New Brunswick, N.J.) – As Rutgers Athletics enters its first year in the Big Ten Conference, it has strengthened its relationship with another important member of the New Jersey Community.
Robert Wood Johnson University Hospital (RWJUH) has reached an exclusive agreement with IMG, the sports marketing arm of Rutgers Athletics, to serve as the Official Hospital Partner of Rutgers Athletics. Through the five-year agreement, RWJUH will have a substantial presence in Rutgers’ marketing and promotions of its sporting events, including:
• Naming and signage of the North Gate at High Point Solutions Stadium
• Advertising and signage opportunities for all sports and venues
• Opportunity to Use Rutgers Athletics marks for promotional purposes
“Having the support of New Jersey’s leading academic hospital is game changing for our program and especially for our student-athletes,” said Julie Hermann, Athletic Director for Rutgers University. “Rutgers has always been an academic powerhouse and as we join the Big Ten Conference I am confident that with the support of institutions like RWJUH, we’ll continue our academic success and reach new levels of athletic success.” “We have strong roots in central New Jersey and a long history of supporting the communities we serve,” added Stephen K. Jones, FACHE, President and Chief Executive Officer of Robert Wood Johnson University Hospital and Robert Wood Johnson Health System. “We have been partners with Rutgers Athletics for many years, most recently serving as the Principal Healthcare Provider for the university’s athletics program. The B1G Conference is historically among the nation’s elite athletic and academic conferences and with their expansion to the East Coast; they are arguably the most visible conference in the nation. We’re proud to support our state university and believe this partnership will strengthen our brand on a national scale as Rutgers begins play in the B1G Conference.”
Along with enhanced visibility in Rutgers’ marketing and promotions of all athletics events, RWJUH, in coordination with Rutgers Athletic Department, will look to implement a comprehensive, year-round program including diet, exercise, and injury prevention messaging through a new community program, R Fit. When launched, R Fit will include on-site and off-site health and fitness clinics featuring student athletes, aiming to encourage youth wellness.
In addition to serving as the principal teaching hospital for Rutgers Robert Wood Johnson Medical School, RWJUH also a leader in sports injury and orthopedic rehabilitation services in Central New Jersey offering specialized sports medicine programs that provides both athletes and active people of all ages access to comprehensive care – helping them achieve their health and performance goals. The hospital is also the official health care provider for the Somerset Patriots and the U.S. Rowing Team.
Robert Wood Johnson University Hospital has eight physical therapy locations in Bridgewater, East Brunswick, Flemington, Hillsborough, New Brunswick, Old Bridge, Princeton and Somerville.
To learn more about RWJUH, please visit www.rwjuh.edu. For a referral to a physician affiliated with RWJUH, please call 1-888-MD-RWJUH. Follow us on Twitter at www.rwjuh.edu/twitter and Facebook at www.rwjuh.edu/facebook.
To learn more about RWJUH, please visit www.rwjuh.edu. For a referral to a physician affiliated with RWJUH, please call 1-888-MD-RWJUH. Follow us on Twitter at www.rwjuh.edu/twitter and Facebook at www.rwjuh.edu/facebook.
About Robert Wood Johnson University Hospital
Robert Wood Johnson University Hospital (RWJUH) is a 965-bed academic medical center with campuses in New Brunswick and Somerville, NJ. Its Centers of Excellence include cardiovascular care from minimally invasive heart surgery to transplantation, cancer care, stroke care, neuroscience, joint replacement, and women’s and children’s care including The Bristol-Myers Squibb Children’s Hospital at Robert Wood Johnson University Hospital (www.bmsch.org). As the flagship Cancer Hospital of Rutgers Cancer Institute of New Jersey and the principal teaching hospital of Rutgers Robert Wood Johnson Medical School in New Brunswick, RWJUH is an innovative leader in advancing state-of-the-art care. A Level 1 Trauma Center and the only Pediatric Trauma Center in the state, RWJUH’s New Brunswick campus serves as a national resource in its ground-breaking approaches to emergency preparedness.
RWJUH has been ranked among the best hospitals in America by U.S. News & World Report seven times and has been selected by the publication as a high performing hospital in numerous specialties. The Bristol-Myers Squibb Children’s Hospital has been ranked among the best hospitals in America by U.S. News & World Report for three consecutive years.
Both the New Brunswick and Somerset campuses have earned significant national recognition for clinical quality and patient safety, including the prestigious Magnet® Award for Nursing Excellence, an “A” patient safety rating from the Leapfrog Group and “Most Wired” designation by Hospitals and Health Networks Magazine. The Joint Commission and the New Jersey Department of Health and Senior Services have designated the New Brunswick Campus as a Comprehensive Stroke Center and the Somerset Campus as a Primary Stroke Center.
The American College of Surgeons’ Commission on Cancer has rated RWJUH New Brunswick among the nation’s best comprehensive cancer centers and designated the Steeplechase Cancer Center at RWJ Somerset as a Comprehensive Community Cancer Center. The Joint Surgery Center at Robert Wood Johnson University Hospital Somerset has earned the Joint Commission’s Gold Seal of Approval for total knee and total hip replacement surgery.
For more Information visit us online at www.rwjuh.edu.
