Coldwell Banker launches global luxury program

Coldwell Banker Residential Brokerage in New Jersey and Rockland County, NY has unveiled the Coldwell Banker Global LuxurySM program, reflecting the interconnected world of luxury real estate. Coldwell Banker Global Luxury showcases luxury properties to an international network in 49 countries and territories and effectively retires the Coldwell Banker Previews International name.

Coldwell Banker Residential Brokerage in New Jersey and Rockland County, NY is a local leader in luxury real estate, where the company’s affiliated sales associates represented home buyers and sellers in thousands of luxury home sales throughout 2016. The launch of a fresh global marketing program reinforces Coldwell Banker Residential Brokerage in New Jersey and Rockland County, NY’s leadership in luxury and strengthens the company’s presence in the luxury market.

According to the National Association of Realtors, $100 billion in U.S. property sales each year can be attributed to international buyers. The launch of a dedicated global luxury brand will better identify elite, international clientele and showcase the luxury real estate offerings in Coldwell Banker Residential Brokerage in New Jersey and Rockland County, NY.

As part of the introduction of Coldwell Banker Global Luxury, a new logo, signage and website have been unveiled. The new site will connect 750,000 luxury agents across multiple international brands and will syndicate listings globally to real estate portals around the world. Multiple language translations and currency conversion tools allow international buyers to tailor their experience. The website is mobile-friendly with an accompanying app.

The new Coldwell Banker Global Luxury website can be viewed at coldwellbankerluxury.com.

“The Global Luxury program is a fresh take on international luxury real estate and we’re pleased to launch the program in New Jersey and Rockland County,” said Hal Maxwell, president of Coldwell Banker Residential Brokerage in New Jersey and Rockland County, NY. “This roll-out will reinforce our superior client service and demonstrate our leadership in the global market.”

Coldwell Banker Residential Brokerage in New Jersey and Rockland County, New York, a leading residential real estate brokerage company, operates 52 offices with approximately 3,000 affiliated sales associates serving all communities from Rockland County to Monmouth County, NJ. Coldwell Banker Residential Brokerage in New Jersey and Rockland County, NY is part of NRT LLC, the nation’s largest residential real estate brokerage company. Visit online at www.coldwellbankerhomes.com for more information.