Local shop to host Vera Bradley’s daughter

Necessities for the Heart at Wisteria on Main Street in Allentown will host Joan Bradley Reedy, daughter of Vera Bradley, 5-7 p.m. Jan. 13.

As Vera Bradley’s brand ambassador, Reedy will discuss the company’s history, designs and female founders. The informal event is free and will allow guests to view the newest patterns and styles for 2011.

The shop has limited edition keepsake journals, which Reedy will autograph during the event, available for $15. All proceeds of this purchase will be donated to the Vera Bradley Foundation for Breast Cancer. The journals must be preordered and guests must RSVP to attend the visit by calling Necessities for the Heart at 609-208-1198.