Women Business Owners meeting slated

The Central Jersey Chapter of the National Association of Women Business Owners (NAWBO-CJ) will hold a dinner meeting on Thursday, Feb. 21, 6-9 p.m., at the Hilton Garden Inn, Edison/Raritan Center, 50 Raritan Center Parkway, Edison.

Cost is $29 for members and $35 for nonmembers, and includes networking and a full dinner. Preregistration is required at www.nawbocentraljersey.org.

Often entrepreneurs get into sales sideways. They have a great idea for a business, but then realize they are going to have to sell. Few people are born salespeople; most individuals learn the correct skill set to be successful. The Feb. 21 program will address this topic.

Attendees will learn how to create a “planned presentation” and hear answers to these questions:

 What is a value proposition?

 How do we draw buyers into a conversation?

 What words can make it easier to sell?

 How can we build rapport with others?

In addition, attendees will learn a four-step process for overcoming objections and handling rebuttals, as well as how to ask for the sale using a “no-close” close.

Speaker Jo Ann Kirby is the owner of KRG Communications Group, LLC, which specializes in improving telephone skills and results by telephone for sales and customerservice environments.

The sponsor for this event is member Amy Mallet. Her company, Amsley Promotions, is a dynamic promotional-products company, serving clients in many industry sectors. For more information, visit the company’s website at www.amsley.com, call 732-922-0300, or email info@amsley.com.