Press Release: Sisters to Bring Fine Home Décor from the Television Screen to their Flagship Retail Store

By James Harvey
Home Shopping Network veterans celebrate their companies 9th Anniversary with inaugural location grand opening June 1st in Princeton, New Jersey. 
Princeton, NJ (May 18th, 2013) – Sorelle Home announces the grand opening of its flagship brick and mortar store, Sorelle Rugs & Décor, in Princeton, New Jersey.  Located at 210 Nassau Street, mere footsteps away from the heart of Princeton University, the store will feature hand woven rugs as well as furnishings, accessories, collectables and décor.  Previously available exclusively through premier home shopping networks, Sorelle’s extensive collection of exquisite rugs and décor will be easily accessible to Princeton and the entire NJ/NY metropolitan area via the flagship retail store.  Sorelle Rugs & Décor will mark the occasion with a grand opening event on June 1st at the Princeton location. 
Sorelle, which means "sisters" in Italian, was created in 2004 by siblings Anoush and Avisha Hendiazad to diversify their family´s business with elegant accessories, collectables and giftables. Almost immediately following the inception of the brand the sisters of Sorelle and their collections have been regularly featured on The Home Shopping Network (HSN).  The Sorelle brand has continued to blossom, even beyond the borders of the United States, with collections featured internationally on The Shopping Channel in Canada, Ideal World in England, and TVSN in Australia.
Sorelle’s privately held collection of hand-knotted rugs is one of the largest in the country, boasting over 14 thousand pieces from the finest weaving regions around the world.  Sorelle Rugs and Décor will have the entire collection of new and antique hand-made rugs at its disposal to find the perfect piece for any room in your home. A full range of rug services will also be offered at the store including cleaning, repair, appraisals, trade-ins, and pick-up and delivery. 
Sorelle Rugs & Décor are not simply purveyors of one-of-a-kind handmade pieces; they are advocates of the art of fine craftsmanship. The store aims to provide customers with the opportunity to discover the beauty and uniqueness solely found in handcrafted pieces. For customer convenience Sorelle Rugs & Décor will be open 7 days a week.  For more information visit sorellehome.com or simply call the store at (609)454-6200.
Sorelle Rugs & Decor
210 Nassau StPrinceton, NJ 08542(609) 454-6200Hours: Mon-Fri 10-7 Sat 10-6 Sun 12-6