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To celebrate its 175th anniversary and herald in a new era, Provident Bank, the oldest community bank operating exclusively in New Jersey, has introduced a fresh logo.

According to a press release, the decision to refresh Provident Bank’s logo was made after conducting extensive research with customers, employees and the marketplace.

The new logo retains the beehive theme, which represents Provident Bank’s stated commitment to strength and partnership, while updating the color, shape and text font to reflect a modern look more representative of the 21st century.

The bank created a short video that provides more details about the logo refresh, which can be found at the website http://ProvidentNJ.com/Logo.