Prudential signs new franchise agreement with Berkshire Hathaway HomeServices

Berkshire Hathaway HomeServices, the new real estate brokerage network operated by HSF Affiliates LLC, announced the signing of Prudential New Jersey Properties, which is among the most recent wave of 22 new affiliate signees nationwide. Prudential New Jersey Properties will begin operating as Berkshire Hathaway HomeServices New Jersey Properties in June 2014.

“We are very pleased to make this transition to the brand that is reinventing real estate,” stated Bill Keleher, chairman and CEO of Prudential New Jersey Properties. “Many of us across the country had the pleasure of attending recently this year’s Prudential Real Estate/Berkshire Hathaway HomeServices annual convention in Nashville, and we left exhilarated. BHHS represents a new day in real estate, with a level of excellence, professionalism and innovation that is taking the country by storm, market by market. The industry is taking notice and consumers are benefiting from an enhanced level of service and performance. We look forward to empowering our agents with BHHS’s technology, tools and training so that they can serve their clients and grow their businesses like never before.”

Berkshire Hathaway HomeServices now accounts for more than 26,000 agents in 700 offices across 33 states since the brand’s inception in September.

“We’re pleased with the rapid growth of Berkshire Hathaway HomeServices and our momentum continues to build,” said Earl Lee, CEO of HSF Affiliates LLC. “Affiliates understand the strength and long-term potential of a real estate brand whose namesake is Berkshire Hathaway Inc., the world’s most respected corporation according to Barron’s.”

Berkshire Hathaway HomeServices has just been named ‘Real Estate Agency of the Year’ in the 2014 Harris Poll Equi- Trend Study, which means it received the highest ranking in the Real Estate Agency category based on the brand’s perception, familiarity and quality. The study was based on opinions of more than 40,000 U.S. consumers surveyed online earlier this year.

For more information on Prudential New Jersey Properties’ conversion to the Berkshire Hathaway HomeServices network, contact Michele Giordano, chief marketing officer at Prudential New Jersey Properties at 732-627-8400, or Michele.Giordano

About Prudential New Jersey Properties

Based in Somerset, Prudential New Jersey Properties offers resale, new homes, fine homes and resort and commercial properties as well as relocation, mortgage, title and insurance services. With 19 offices and more than 650 sales associates serving 11 counties — Essex, Hunterdon, Mercer, Middlesex, Monmouth, Morris, Ocean, Somerset, Sussex, Union and Warren — Prudential New Jersey Properties is the state’s largest Prudential Real Estate Affiliate and the second largest independently-owned residential real estate company. For more information, visit or contact the home office in Somerset at call 800-LIVE-IN-NJ (800-548-3466).

About Berkshire Hathaway HomeServices

Berkshire Hathaway HomeServices, based in Irvine, Ca., is a brand new real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. Visit Irvine, Ca.-based HSF Affiliates LLC operates Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate franchise networks. The company is a joint venture of which HomeServices of America, Inc., the nation’s second largest, fullservice residential brokerage firm, is a majority owner. HomeServices of America is an affiliate of world-renowned Berkshire Hathaway Inc.